1.Catches landing page submissions
Integrate Webhooks by Zapier and automation triggers to capture incoming payloads and to start lead intake.
Create sales contact and deal from LP request
Automatically catch landing page submissions across Webhooks by Zapier and route context to the right owners via Gmail. Create and update lead intake and pipeline actions across Google Sheets and ActiveCampaignβso you can notify, log, and build an initial deal without manual reporting.
How this automation creates sales-ready leads
When landing page submissions roll in without a single workflow, leads get delayed and context gets scattered across inboxes and sheets. This automation catches submission payloads, sends email summaries and logs intake, then upserts contacts and creates an initial deal so your team can act fast.
Webhooks by Zapieror swap with your favorite app
2.Sends submission summary email
Integrate Gmail, email notifications tools, and mapping fields to send a subject and body summary to configured owners.
Gmailor swap with your favorite app
3.Formats webhook submission date
Integrate Formatter by Zapier and reporting tools to convert the webhook timestamp into a YYYY-MM-DD date.
Formatter by Zapieror swap with your favorite app
4.Creates spreadsheet intake row
Integrate Google Sheets and sheet logging tools to map submission fields into a worksheet for a raw intake log.
Google Sheetsor swap with your favorite app
5.Finds or creates the contact
Integrate ActiveCampaign and contact management tools to match by email and create a contact on no match.
ActiveCampaignor swap with your favorite app
6.Adds automation and creates deal
Integrate ActiveCampaign and CRM deal tools to add the contact to an automation and create an initial deal.
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Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
See how teams are automating with Zapier (and loving it!)
Without Zapier, we would have needed well over 100 employees today just to do what we're doing. We would have been out of business by now.
David Laderberg, VP of Sales
Without having automation, we would have to at least be double our size. Doubling is a bit of a euphemism β I think we would have died or fallen back into oblivion.
Marcelo Lebre, Co-Founder
Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.
Raphael Bochner, Founder and CIO
Zapier gives us unlimited flexibility and creativity. With Zapier, you're like an artist with a blank canvas. I don't know what we'd do without it.
Rishi Shah, CEO and Co-Founder
We don't just want to patch holes; we want to build scalable, future-proof systems. Zapier is helping us do that.
Allen Lai, Head of Customer Experience
We've been able to scale our operations while staying lean. Zapier lets us do more without needing more people.
Jacob Sirrs, Marketing Operations Specialist
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