1.Receives new lead submission
Integrates Facebook Lead Ads to capture raw form fields and campaign metadata for intake.
Create regional leads with normalized data for teams
Automatically monitor new lead submissions across Facebook Lead Ads and data processing tools. Create and update when normalized lead payloads are postedβso you can normalize contacts, map regional office IDs, and ingest source tags without manual data entry.
How this automation delivers cleaner CRM-ready leads
When raw lead form data arrives without consistent phones, names, or region mappings, CRM intake breaks and follow-up gets delayed. This automation receives leads, normalizes fields and regional selections, then posts a structured payload for CRM ingestionβso your team can act faster.
Facebook Lead Adsor swap with your favorite app
2.Maps regional office and UTM fields
Integrates Formatter by Zapier to look up regional office IDs and map campaign and source values to UTM fields.
Formatter by Zapieror swap with your favorite app
3.Normalizes phone and names
Integrate Formatter by Zapier to format phone numbers to E.164 and convert name fields to ASCII-safe text.
4.Posts payload to intake endpoint
Integrate Webhooks by Zapier to post a JSON payload that routes normalized lead details into CRM ingestion.
Webhooks by Zapieror swap with your favorite app
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Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
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