1.Pull new lead submission payload
Integrate Facebook Lead Ads and lead capture forms to pull each new submission payload and to start lead processing.
Create qualified webinar leads and add to nurture list
Automatically pull new webinar lead submissions across Facebook Lead Ads and normalize fields with Formatter by Zapier. Create and update leads in Marketo so you can start nurture sequences without manual data cleanup.
How this automation creates qualified webinar leads faster
When new webinar leads submit through social ads, delays can stall outreach and reduce nurture performance. This automation pulls submissions, normalizes multilingual responses, and creates or updates Marketo leadsβso your team can start nurture sequences immediately.
Facebook Lead Adsor swap with your favorite app
2.Extract and clean numeric fields
Integrate Formatter by Zapier and data cleaning tools to extract numeric area estimates and clean numeric fields and to normalize contact formats.
Formatter by Zapieror swap with your favorite app
3.Lookup and translate yes no answers
Integrate Formatter by Zapier and lookup tables to translate local-language yes and no into boolean preference fields and to set contact preferences.
4.Create or update Marketo lead
Integrate Marketo and CRM syncing tools to map lead fields, add to the campaign list, and set the event date to launch nurture tracking.
Marketoor swap with your favorite app
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Explore all lead generation automations
Accelerate pipeline growth with automated lead capture, lead routing, and follow-up outreach
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
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