1.Catches new form submissions
Integrate Gravity Forms and form capture tools to catch each new enquiry submission and pass submission fields into the flow.
Create qualified web leads and log to sheet
Automatically catch each new Gravity Forms submission across Gravity Forms, Filter by Zapier, Formatter by Zapier, Gmail, and Google Sheets. Create and update when regional tokens match, UTM fields populate, or new enquiries landβso you can email leads, enrich campaign source, and append tracking rows without manual follow-up.
How this automation creates qualified web leads
When new form submissions arrive without consistent enrichment, lead quality slips and follow-up slows. This automation catches submissions, filters regions, formats UTM details, sends lead emails, and appends rows so your team can capture leads reliably.
Gravity Formsor swap with your favorite app
2.Filters by region match
Integrate Filter by Zapier and routing rules to continue only for submissions that match configured region criteria.
Filter by Zapieror swap with your favorite app
3.Derives UTM campaign source
Integrate Formatter by Zapier and reporting tools to transform UTM fields into campaign source and format the entry date.
Formatter by Zapieror swap with your favorite app
4.Sends lead email
Integrate Gmail and inbox notification tools to email the lead to your configured lead inbox with derived campaign details.
Gmailor swap with your favorite app
5.Appends lead tracking row
Integrate Google Sheets and reporting spreadsheets to create a new worksheet row with lead fields, date, location, and campaign source.
Google Sheetsor swap with your favorite app
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Accelerate pipeline growth with automated lead capture, lead routing, and follow-up outreach
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
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