1.Catch new paid lead submissions
Integrate Facebook Lead Ads and analytics tools to capture submission fields like created time, name, email, phone, and free-text answers.
Create qualified sales leads from paid lead forms
Automatically catch new paid-form submissions across Facebook Lead Ads and Google Sheets. Create and update qualified sales leads by emailing the sales inbox and creating leads in Salesforce when submissions arriveβso you can reduce manual follow-up, keep data consistent, and move faster without spreadsheet busywork.
How this automation creates qualified leads faster
When paid-form submissions are missed or delayed, sales follow-up slows and qualified leads slip. This automation catches new lead data and appends it to a worksheet, emails your sales inbox, and creates a normalized lead in Salesforceβso your team can act same day.
Facebook Lead Adsor swap with your favorite app
2.Appends submissions to worksheet
Integrate Google Sheets and reporting tools to map timestamps and source fields, then append each submission to the configured worksheet row.
Google Sheetsor swap with your favorite app
3.Sends outbound sales email
Integrate Email by Zapier and inbox tools to send a sales message with key fields and a link to the new sheet row.
Email by Zapieror swap with your favorite app
4.Creates normalized CRM lead
Integrate Salesforce and CRM workflows to create a lead with name, email, phone, and submission details, and assign the lead owner.
Salesforceor swap with your favorite app
Automate your work, your way
Build custom automations across your tools in minutes. Describe what you need, connect your apps, and create workflows without the manual effort.
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Explore all lead generation automations
Accelerate pipeline growth with automated lead capture, lead routing, and follow-up outreach
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
See how teams are automating with Zapier (and loving it!)
Without Zapier, we would have needed well over 100 employees today just to do what we're doing. We would have been out of business by now.
David Laderberg, VP of Sales
Without having automation, we would have to at least be double our size. Doubling is a bit of a euphemism β I think we would have died or fallen back into oblivion.
Marcelo Lebre, Co-Founder
Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.
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Rishi Shah, CEO and Co-Founder
We don't just want to patch holes; we want to build scalable, future-proof systems. Zapier is helping us do that.
Allen Lai, Head of Customer Experience
We've been able to scale our operations while staying lean. Zapier lets us do more without needing more people.
Jacob Sirrs, Marketing Operations Specialist
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