1.Catch hook lead payload
Integrate Webhooks by Zapier and data intake tools to receive the incoming lead payload and pass raw submission fields into the flow.
Create qualified sales leads from incoming webhook requests
Automatically catch hook lead payloads across Webhooks by Zapier, Filter by Zapier, Code by Zapier, ChatGPT (OpenAI), and Kommo. Create and update when webhook submissions qualify, phone numbers normalize, and AI insights generateβso you can qualify leads, enrich contacts, and assign reps without manual lead triage.
How this automation qualifies your sales leads
When new webhook lead submissions arrive, manual triage delays outreach and can lose good-fit prospects. This automation catches payloads, filters and normalizes fields, analyzes qualification with AI, and then finds or creates Kommo leadsβso your team can act fast.
Webhooks by Zapieror swap with your favorite app
2.Filter qualifying records
Integrate Filter by Zapier and routing rules to continue only for records that meet your qualification requirements so irrelevant leads stop.
Filter by Zapieror swap with your favorite app
3.Normalize phone candidates
Integrate Code by Zapier and phone normalization tools to run JavaScript or Python and output a single formatted phone value.
Code by Zapieror swap with your favorite app
4.Analyze lead qualification
Integrate ChatGPT (OpenAI) and text analysis to send a prompt that returns a qualification flag and two sales insight lines.
ChatGPT (OpenAI)or swap with your favorite app
5.Find or create and assign lead
Integrate Kommo and CRM routing tools to find or create a lead, update contact fields, assign a queue, and append AI notes.
Kommoor swap with your favorite app
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Accelerate pipeline growth with automated lead capture, lead routing, and follow-up outreach
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Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
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