1.Detects new lead submissions
Integrate Facebook Lead Ads and lead form tools to capture each new ad form submission payload and trigger contact creation.
Create qualified sales leads and notify reps instantly
Automatically monitor new ad form submissions across Facebook Lead Ads and capture full lead payloads. Create and update contact and CRM lead records and send priority WhatsApp alertsβso you can qualify faster, notify reps, and log details without manual follow-up.
How this automation accelerates your qualified lead outreach
When new lead submissions arrive, delayed handling can slow outreach and reduce conversion opportunities. This automation captures form payloads, formats and creates contact and CRM lead records, and sends priority WhatsApp notificationsβso your team can respond at the moment of intent.
Facebook Lead Adsor swap with your favorite app
2.Cleans and transforms lead fields
Integrate Formatter by Zapier and data normalization tools to split full name, trim whitespace, and clean email before writing records.
Formatter by Zapieror swap with your favorite app
3.Creates contact record in CRM
Integrate Webhooks by Zapier and CRM tools to post JSON-RPC payloads that create a contact record with notes and fields.
Webhooks by Zapieror swap with your favorite app
4.Creates CRM lead opportunity
Integrate Webhooks by Zapier and CRM tools to post lead/opportunity data and map contact ID plus campaign tagging.
5.Sends priority WhatsApp alert
Integrate WhatsApp Notifications and messaging tools to send a priority, templated rep alert with recipient details and a lead link.
WhatsApp Notificationsor swap with your favorite app
Automate your work, your way
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Explore all lead generation automations
Accelerate pipeline growth with automated lead capture, lead routing, and follow-up outreach
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
See how teams are automating with Zapier (and loving it!)
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Marcelo Lebre, Co-Founder
Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.
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Rishi Shah, CEO and Co-Founder
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Jacob Sirrs, Marketing Operations Specialist
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