1.Detect new form submission
Integrate Squarespace Forms and form handling tools to capture new inquiry details to start lead creation.
Squarespace Formsor swap with your favorite appCreate qualified sales lead and add to nurture list
Automatically track new form submissions across Squarespace Forms, Zapier Tables, EmailOctopus, Pipedrive, TimelinesAI, and Gmail. Create and update when email provided, consent granted, or phone presentβso you can qualify deals, add nurture subscribers, and send outreach without manual follow-up.
How this automation accelerates your qualified lead pipeline
When a website inquiry lands, delays can miss the moment of intent and reduce follow-up quality. This automation matches the submission to a lead, adds it to your nurture list, and triggers outreachβso your team can respond fast.
2.Lookup lead by email
Integrate Zapier Tables and data mapping tools to find an existing record by email and continue without duplicates.
Zapier Tablesor swap with your favorite app
3.Add subscriber to newsletter
Integrate EmailOctopus and email list tools to add the subscriber using consented form fields and keep nurture current.
EmailOctopusor swap with your favorite app
4.Find or create person and deal
Integrate Pipedrive and CRM pipeline tools to find or create a contact and create a deal in your configured stage.
Pipedriveor swap with your favorite app
5.Send WhatsApp message to new chat
Integrate TimelinesAI and messaging tools to send a WhatsApp outreach message when a phone number is present.
TimelinesAIor swap with your favorite app
6.Send initial outreach email
Integrate Gmail and email scheduling tools to send your first outreach email to the form email address.
Gmailor swap with your favorite app
Automate your work, your way
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Explore all lead generation automations
Accelerate pipeline growth with automated lead capture, lead routing, and follow-up outreach
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
See how teams are automating with Zapier (and loving it!)
Without Zapier, we would have needed well over 100 employees today just to do what we're doing. We would have been out of business by now.
David Laderberg, VP of Sales
Without having automation, we would have to at least be double our size. Doubling is a bit of a euphemism β I think we would have died or fallen back into oblivion.
Marcelo Lebre, Co-Founder
Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.
Raphael Bochner, Founder and CIO
Zapier gives us unlimited flexibility and creativity. With Zapier, you're like an artist with a blank canvas. I don't know what we'd do without it.
Rishi Shah, CEO and Co-Founder
We don't just want to patch holes; we want to build scalable, future-proof systems. Zapier is helping us do that.
Allen Lai, Head of Customer Experience
We've been able to scale our operations while staying lean. Zapier lets us do more without needing more people.
Jacob Sirrs, Marketing Operations Specialist
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