1.Captures new lead form submission
Integrate Facebook Lead Ads, lead form tools, and CRM intake tools to capture submission fields and route lead data forward.
Create qualified sales deal from paid ad leads
Automatically capture new lead form submissions across Facebook Lead Ads and Pipedrive. Create and update when leads submit or answers signal high intent or contacts match by emailβso you can create deals, normalize contacts, and log structured notes without manual follow-up.
How this automation accelerates qualified deal creation
When paid-ad lead submissions land, leads can stall while teams retype details into CRM workflows. This automation captures form fields, normalizes phone, upserts contacts, and creates deals and intake notesβso your team can move fast on qualified opportunities.
Facebook Lead Adsor swap with your favorite app
2.Normalizes phone formatting
Integrate Formatter by Zapier, data cleaning tools, and contact enrichment inputs to standardize phone values for matching.
Formatter by Zapieror swap with your favorite app
3.Finds matching person by email
Integrate Pipedrive and contact matching tools to search for qualifying records using exact email matches.
Pipedriveor swap with your favorite app
4.Creates or updates the person
Integrate Pipedrive and CRM contact fields to create a new person or update missing phone details.
5.Creates the sales deal
Integrate Pipedrive and pipeline configuration tools to create a deal tied to the person and intake stage.
6.Creates a structured intake note
Integrate Pipedrive and CRM notes workflows to generate a single structured note from form answer fields.
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Explore all lead generation automations
Accelerate pipeline growth with automated lead capture, lead routing, and follow-up outreach
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
See how teams are automating with Zapier (and loving it!)
Without Zapier, we would have needed well over 100 employees today just to do what we're doing. We would have been out of business by now.
David Laderberg, VP of Sales
Without having automation, we would have to at least be double our size. Doubling is a bit of a euphemism β I think we would have died or fallen back into oblivion.
Marcelo Lebre, Co-Founder
Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.
Raphael Bochner, Founder and CIO
Zapier gives us unlimited flexibility and creativity. With Zapier, you're like an artist with a blank canvas. I don't know what we'd do without it.
Rishi Shah, CEO and Co-Founder
We don't just want to patch holes; we want to build scalable, future-proof systems. Zapier is helping us do that.
Allen Lai, Head of Customer Experience
We've been able to scale our operations while staying lean. Zapier lets us do more without needing more people.
Jacob Sirrs, Marketing Operations Specialist
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