1.Detects new form submission
Integrate Facebook Lead Ads, lead capture forms, and CRM intake tools to trigger lead processing from each new submission.
Create qualified sales deal from ad form leads
Automatically monitor Facebook Lead Ads form submissions across Facebook Lead Ads and CRM tools. Normalize and score every lead, create or update a person in Pipedrive, and open a qualified dealβso you can act on hot intent without manual lead routing, spreadsheet cleanup, and follow-up chasing.
How this automation qualifies ad leads into deals
When ad form submissions arrive, unqualified leads can slip past sales and delay outreach. This automation captures raw submissions, normalizes and scores fields, and creates or updates Pipedrive people and dealsβso your team can contact prospects faster.
Facebook Lead Adsor swap with your favorite app
2.Creates raw lead record
Integrate Zapier Tables, data capture, and audit logging tools to store the submission as a new lead row.
Zapier Tablesor swap with your favorite app
3.Normalizes and scores lead data
Integrate Code by Zapier and scoring rules to normalize fields, parse intent, and return Hot, Warm, or Cold scores.
Code by Zapieror swap with your favorite app
4.Finds or creates the person
Integrate Pipedrive, contact matching, and CRM records to find by email or phone and create when no match exists.
Pipedriveor swap with your favorite app
5.Creates an open deal
Integrate Pipedrive and CRM deal pipelines to create an open deal tied to the person and set priority.
6.Updates record with CRM IDs
Integrate Zapier Tables and reporting tools to update the lead row with person ID, deal ID, and score breakdown.
Automate your work, your way
Build custom automations across your tools in minutes. Describe what you need, connect your apps, and create workflows without the manual effort.
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Accelerate pipeline growth with automated lead capture, lead routing, and follow-up outreach
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
See how teams are automating with Zapier (and loving it!)
Without Zapier, we would have needed well over 100 employees today just to do what we're doing. We would have been out of business by now.
David Laderberg, VP of Sales
Without having automation, we would have to at least be double our size. Doubling is a bit of a euphemism β I think we would have died or fallen back into oblivion.
Marcelo Lebre, Co-Founder
Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.
Raphael Bochner, Founder and CIO
Zapier gives us unlimited flexibility and creativity. With Zapier, you're like an artist with a blank canvas. I don't know what we'd do without it.
Rishi Shah, CEO and Co-Founder
We don't just want to patch holes; we want to build scalable, future-proof systems. Zapier is helping us do that.
Allen Lai, Head of Customer Experience
We've been able to scale our operations while staying lean. Zapier lets us do more without needing more people.
Jacob Sirrs, Marketing Operations Specialist
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