1.Monitor new lead submissions
Integrate Facebook Lead Ads and lead capture tools to trigger lead qualification when a new submission comes in.
Create qualified residential leads from social lead forms
Automatically monitor new Facebook Lead Ads submissions across lead generation and CRM routing. Create and assign residential-eligible leads so you can qualify matches, skip non-qualifying records, and trigger follow-up without manual triage.
How this automation creates qualified residential leads
When new social lead submissions arrive, unqualified contacts can clog the pipeline and slow follow-up. This automation checks project matches, filters residential eligibility, and calls a subflow to create and assign CRM leadsβso your team can focus on real buyers.
Facebook Lead Adsor swap with your favorite app
2.Find project record by query
Integrate Salesforce and CRM search tools to find the project match by query and decide routing.
Salesforceor swap with your favorite app
3.Continue only for residential eligibility
Integrate Zapier filters and project qualification logic to continue only when the division is residential eligible.
Filter by Zapieror swap with your favorite app
4.Create lead and assign owner
Integrate Sub-Zap by Zapier and CRM lead creation to map contact data and assign the lead in your pipeline.
Sub-Zap by Zapieror swap with your favorite app
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Explore all lead generation automations
Accelerate pipeline growth with automated lead capture, lead routing, and follow-up outreach
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
See how teams are automating with Zapier (and loving it!)
Without Zapier, we would have needed well over 100 employees today just to do what we're doing. We would have been out of business by now.
David Laderberg, VP of Sales
Without having automation, we would have to at least be double our size. Doubling is a bit of a euphemism β I think we would have died or fallen back into oblivion.
Marcelo Lebre, Co-Founder
Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.
Raphael Bochner, Founder and CIO
Zapier gives us unlimited flexibility and creativity. With Zapier, you're like an artist with a blank canvas. I don't know what we'd do without it.
Rishi Shah, CEO and Co-Founder
We don't just want to patch holes; we want to build scalable, future-proof systems. Zapier is helping us do that.
Allen Lai, Head of Customer Experience
We've been able to scale our operations while staying lean. Zapier lets us do more without needing more people.
Jacob Sirrs, Marketing Operations Specialist
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