1.Catches webhook hook
Integrate Webhooks by Zapier and webhooks intake tools to capture incoming submissions to route lead creation.
Create qualified outbound leads from inbound form submissions
Automatically catch inbound webhook contact submissions across Webhooks by Zapier, Formatter by Zapier, Filter by Zapier, and Close. Create and update when form submissions arrive, contact records submit, or webhook payloads fireβso you can create lead records, update lead status, and populate contact fields without manual data entry.
How this automation qualifies your outbound lead flow
When inbound webhook contact submissions come in with missing or messy details, leads stall and pipelines miss timely follow-up. This automation extracts emails and phones, filters qualifying records, and creates or updates leads in Closeβso your team can move faster.
Webhooks by Zapieror swap with your favorite app
2.Extracts email from payload
Integrate Formatter by Zapier and email validation tools to pull an email address from the incoming payload to standardize contact emails.
Formatter by Zapieror swap with your favorite app
3.Extracts and normalizes phone
Integrate Formatter by Zapier and phone normalization tools to normalize phone fields to keep outbound numbers usable.
4.Filters for valid email only
Integrate Filter by Zapier and data quality checks to continue only for valid emails to avoid duplicates and malformed entries.
Filter by Zapieror swap with your favorite app
5.Finds or creates lead
Integrate Close and CRM record routing to search by extracted email and company and to update or create the lead record.
Closeor swap with your favorite app
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Step 1
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Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
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Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
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