1.Watch new paid lead submissions
Integrate Facebook Lead Ads to detect each paid form submission and map submission fields to source contact inputs.
Create qualified leads from paid forms to intake endpoint
Automatically monitor Facebook Lead Ads new lead submissions across lead intake and formatting tools. Create and update when phone or email is validβso you can format contacts, post intake payloads, and tag lead sources without manual entry.
How this automation creates intake records for outreach
When paid form submissions land without clean fields, outreach slows and reps waste time fixing data. This automation formats contact details, posts intake payloads, and standardizes lead source tagsβso your team can move fast with accurate records.
Facebook Lead Adsor swap with your favorite app
2.Format phone and name fields
Integrate Formatter by Zapier to normalize names and format phone numbers to E.164 for clean intake contact data.
Formatter by Zapieror swap with your favorite app
3.Post intake payload to endpoint
Integrate Webhooks by Zapier to post a structured JSON payload to your intake API with contact and project details.
Webhooks by Zapieror swap with your favorite app
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Accelerate pipeline growth with automated lead capture, lead routing, and follow-up outreach
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
See how teams are automating with Zapier (and loving it!)
Without Zapier, we would have needed well over 100 employees today just to do what we're doing. We would have been out of business by now.
David Laderberg, VP of Sales
Without having automation, we would have to at least be double our size. Doubling is a bit of a euphemism β I think we would have died or fallen back into oblivion.
Marcelo Lebre, Co-Founder
Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.
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Rishi Shah, CEO and Co-Founder
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Allen Lai, Head of Customer Experience
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