1.Monitor new lead submissions
Integrate Facebook Lead Ads and lead capture forms to detect new lead submissions for your intake workflow.
Create qualified leads from forms for dealer follow-up
Automatically capture new lead submissions across Facebook Lead Ads and normalize contact fields with Zapier apps. Create and route qualified leads when new lead submitted, lead form captured, or Facebook lead addedβso you can validate details, send structured intake payloads, and create Salesforce leads without manual reporting.
How this automation qualifies leads for fast follow-up
When form leads land without clean contact details, follow-up slows and qualified opportunities get missed. This automation normalizes submissions, posts a structured intake payload, and creates leads in Salesforceβso your team can follow up immediately.
Facebook Lead Adsor swap with your favorite app
2.Normalizes contact fields
Integrate Formatter by Zapier and data formatting tools to validate emails, standardize name casing, and format phone numbers.
Formatter by Zapieror swap with your favorite app
3.Posts structured intake payload
Integrate Webhooks by Zapier and API delivery tools to POST structured JSON, including vehicle interest, ad metadata, and raw submission JSON.
Webhooks by Zapieror swap with your favorite app
4.Creates Salesforce lead record
Integrate Salesforce and CRM tools to create lead records by mapping normalized contact fields and ad metadata.
Salesforceor swap with your favorite app
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Explore all lead generation automations
Accelerate pipeline growth with automated lead capture, lead routing, and follow-up outreach
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
See how teams are automating with Zapier (and loving it!)
Without Zapier, we would have needed well over 100 employees today just to do what we're doing. We would have been out of business by now.
David Laderberg, VP of Sales
Without having automation, we would have to at least be double our size. Doubling is a bit of a euphemism β I think we would have died or fallen back into oblivion.
Marcelo Lebre, Co-Founder
Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.
Raphael Bochner, Founder and CIO
Zapier gives us unlimited flexibility and creativity. With Zapier, you're like an artist with a blank canvas. I don't know what we'd do without it.
Rishi Shah, CEO and Co-Founder
We don't just want to patch holes; we want to build scalable, future-proof systems. Zapier is helping us do that.
Allen Lai, Head of Customer Experience
We've been able to scale our operations while staying lean. Zapier lets us do more without needing more people.
Jacob Sirrs, Marketing Operations Specialist
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