1.Captures new lead submissions
Integrate Facebook Lead Ads and form submission tools to catch new lead submissions for lead enrichment workflows.
Create qualified leads from form responses for nurture
Automatically catch new lead submissions across Facebook Lead Ads and Marketo. Create and update when leads are captured, enriched country data is mapped, and email matches for nurtureβso you can qualify leads, update records, and measure attribution without manual data entry.
How this automation qualifies your leads for nurture
When new leads arrive in Facebook Lead Ads, unqualified records can slow nurturing and weaken ad attribution. This automation maps submission fields, creates or updates Marketo leads and adds them to your nurture list, then sends a conversion eventβso your team can follow up faster.
Facebook Lead Adsor swap with your favorite app
2.Splits name into first and last
Integrate Formatter by Zapier and data mapping tools to split the source name into first and last name fields.
Formatter by Zapieror swap with your favorite app
3.Converts country code to country
Integrate Code by Zapier and normalization tools to convert country codes into full country names for downstream fields.
Code by Zapieror swap with your favorite app
4.Creates or updates lead records
Integrate Marketo and CRM field mapping tools to create or update leads by email with campaign metadata.
Marketoor swap with your favorite app
5.Adds lead to nurture list
Integrate Marketo and list management tools to add created or updated leads to your configured nurture list.
6.Sends lead event for attribution
Integrate Facebook Conversions and attribution reporting tools to send a lead event using mapped email and name.
Facebook Conversionsor swap with your favorite app
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Accelerate pipeline growth with automated lead capture, lead routing, and follow-up outreach
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
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