1.Monitor new labeled threads
Integrate Gmail and email tools to extract sender email, sender name, thread link, and message body to standardize lead inputs.
Create qualified lead records from labeled email threads
Automatically watch new thread in configured label across Gmail. Create and enrich lead records by normalizing sender email, parsing company details, and updating Zapier Tables and Google Contactsβso you can capture qualified leads without manual data entry.
How this automation creates qualified lead records
When labeled email threads arrive, leads can stay trapped in inboxes and slip away from your pipeline. This automation watches new threads, standardizes fields, enriches company info, and creates table records and contact profilesβso your team can act fast.
Gmailor swap with your favorite app
2.Normalize sender email and domain
Integrate Formatter by Zapier and text operations to normalize sender email and split the domain to enable company lookup.
Formatter by Zapieror swap with your favorite app
3.Parse company page metadata
Integrate Web Parser by Zapier and web parsing tools to call the sender domain as the target URL and pull company title and summary.
Web Parser by Zapieror swap with your favorite app
4.Find or create lead table record
Integrate Zapier Tables and database tools to search by email and create a record, then tag it with Lead status.
Zapier Tablesor swap with your favorite app
5.Find or create contact profile
Integrate Google Contacts and contact management tools to find or update the contact and add the Zapier Tables record URL to the profile.
Google Contactsor swap with your favorite app
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Accelerate pipeline growth with automated lead capture, lead routing, and follow-up outreach
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
See how teams are automating with Zapier (and loving it!)
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