1.Catch Hook and receive submission
Integrate Webhooks by Zapier to capture the form submission payload and map fields to lead record outputs.
Create qualified lead record and email owner instantly
Automatically capture website form submission payloads across Webhooks by Zapier, Formatter by Zapier, Filter by Zapier, Zapier Tables, and Microsoft Outlook. Create and notify when qualified leads arriveβso you can create lead records, extract normalized phone numbers, and alert owners without manual follow-up.
How this automation creates qualified lead records
When form submissions arrive without cleanup, priority follow-up can slip. This automation captures payloads, extracts normalized phone numbers, filters qualified leads, creates records in Zapier Tables, and emails the assigned ownerβso your team can prioritize outreach.
Webhooks by Zapieror swap with your favorite app
2.Extract and normalize phone numbers
Integrate Formatter by Zapier and data normalization tools to parse combined phone inputs and standardize the phone output.
Formatter by Zapieror swap with your favorite app
3.Filter for qualifying submissions
Integrate Filter by Zapier and validation rules to continue only for configured sources or valid submission criteria.
Filter by Zapieror swap with your favorite app
4.Create lead record in Zapier Tables
Integrate Zapier Tables and contact data mapping tools to create a new record with source, timestamp, and lead fields.
Zapier Tablesor swap with your favorite app
5.Send email to the assigned owner
Integrate Microsoft Outlook and email templates to send a follow-up alert to the configured owner with lead details.
Microsoft Outlookor swap with your favorite app
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Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
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