1.Tracks form submissions
Integrate Webflow and form capture tools to detect new submissions and trigger lead creation.
Create qualified lead and deal from web form
Automatically monitor booking and contact form submissions across Webflow and your lead and messaging tools. Create and update when new form submissions, valid emails present, or UTM data includedβso you can create enriched lead records, open deals, and send welcome replies without manual follow-up.
How this automation enriches your web leads
When a booking form submission comes in, leads can wait and reps can miss the same day window. This automation computes a lead tag and logs records, creates or updates CRM deals and contacts, and sends a templated welcome replyβso your team can act on intent fast.
Webflowor swap with your favorite app
2.Computes lead tag
Integrate Code by Zapier and campaign tagging tools to compute a lead source tag for downstream routing.
Code by Zapieror swap with your favorite app
3.Creates lead record
Integrate Airtable and database tools to create a booking record with contact details, UTM fields, and the computed tag.
Airtableor swap with your favorite app
4.Creates person and deal
Integrate Pipedrive and CRM tools to find or create a person by email, then create a linked deal with owner, stage, and notes.
Pipedriveor swap with your favorite app
5.Adds or updates contact
Integrate ActiveCampaign and marketing list tools to add the contact, apply source and booking tags, and store UTM fields.
ActiveCampaignor swap with your favorite app
6.Sends templated reply
Integrate Gmail and email templates to send a personalized welcome message and set reply to your team inbox.
Gmailor swap with your favorite app
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Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
See how teams are automating with Zapier (and loving it!)
Without Zapier, we would have needed well over 100 employees today just to do what we're doing. We would have been out of business by now.
David Laderberg, VP of Sales
Without having automation, we would have to at least be double our size. Doubling is a bit of a euphemism β I think we would have died or fallen back into oblivion.
Marcelo Lebre, Co-Founder
Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.
Raphael Bochner, Founder and CIO
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Rishi Shah, CEO and Co-Founder
We don't just want to patch holes; we want to build scalable, future-proof systems. Zapier is helping us do that.
Allen Lai, Head of Customer Experience
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Jacob Sirrs, Marketing Operations Specialist
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