1.Detects new lead submissions
Integrate Facebook Lead Ads and lead capture forms to validate incoming submissions when new lead records appear.
Create qualified franchise lead records for sales follow-up
Automatically turn new Facebook Lead Ads submissions into validated lead records across Facebook Lead Ads, Zapier, and HubSpot. Create and update qualified CRM contacts, normalize phone fields, and log review records when required info is missingβso you can respond to new leads without manual data cleanup.
How this automation creates qualified lead records
When new Facebook Lead Ads submissions arrive, incomplete or messy data can slow sales follow-up and cause missed opportunities. This automation filters qualifying leads, normalizes fields, creates or updates HubSpot records, and logs failed validationsβso your team can act quickly.
Facebook Lead Adsor swap with your favorite app
2.Filters qualifying lead records
Integrate Filter by Zapier and validation rules to continue only for qualifying leads with required email or phone fields.
Filter by Zapieror swap with your favorite app
3.Normalizes lead fields
Integrate Formatter by Zapier and data normalization tools to map names, normalize phones to E.164, and standardize locations.
Formatter by Zapieror swap with your favorite app
4.Creates or updates contacts
Integrate HubSpot and CRM tools to find contacts by email and create or update contact and campaign source fields.
HubSpotor swap with your favorite app
5.Creates review records for failures
Integrate HubSpot and task or custom record tools to create a review record when required info is missing.
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Accelerate pipeline growth with automated lead capture, lead routing, and follow-up outreach
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
See how teams are automating with Zapier (and loving it!)
Without Zapier, we would have needed well over 100 employees today just to do what we're doing. We would have been out of business by now.
David Laderberg, VP of Sales
Without having automation, we would have to at least be double our size. Doubling is a bit of a euphemism β I think we would have died or fallen back into oblivion.
Marcelo Lebre, Co-Founder
Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.
Raphael Bochner, Founder and CIO
Zapier gives us unlimited flexibility and creativity. With Zapier, you're like an artist with a blank canvas. I don't know what we'd do without it.
Rishi Shah, CEO and Co-Founder
We don't just want to patch holes; we want to build scalable, future-proof systems. Zapier is helping us do that.
Allen Lai, Head of Customer Experience
We've been able to scale our operations while staying lean. Zapier lets us do more without needing more people.
Jacob Sirrs, Marketing Operations Specialist
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