1.Detect new lead submission
Integrate Facebook Lead Ads and form submission inputs to capture each signup and pass its payload into the workflow.
Create qualified CRM leads from paid social signups instantly
Automatically capture new paid social form submissions across Facebook Lead Ads and normalize lead details. Create or update CRM leads when submissions arrive, so you can follow up fast, map UTM fields, and route without manual data entry.
How this automation creates CRM leads fast
When paid social signups come in, delayed follow-up can cost conversions and waste ad spend. This automation captures Facebook Lead Ads leads, normalizes fields, finds matches, and creates or updates Zoho CRM recordsβso your team can contact leads immediately.
Facebook Lead Adsor swap with your favorite app
2.Normalize phone and name fields
Integrate Formatter by Zapier and data cleanup tools to standardize phone numbers and clean name fields before CRM matching.
Formatter by Zapieror swap with your favorite app
3.Find lead by email or phone
Integrate Zoho CRM and CRM search tools to find existing leads by email and fall back to phone for dedupe.
Zoho CRMor swap with your favorite app
4.Create or update lead record
Integrate Zoho CRM and attribution mapping to create or update leads with source and UTM fields and assign ownership.
Automate your work, your way
Build custom automations across your tools in minutes. Describe what you need, connect your apps, and create workflows without the manual effort.
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Explore all lead generation automations
Accelerate pipeline growth with automated lead capture, lead routing, and follow-up outreach
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
See how teams are automating with Zapier (and loving it!)
Without Zapier, we would have needed well over 100 employees today just to do what we're doing. We would have been out of business by now.
David Laderberg, VP of Sales
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Marcelo Lebre, Co-Founder
Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.
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Zapier gives us unlimited flexibility and creativity. With Zapier, you're like an artist with a blank canvas. I don't know what we'd do without it.
Rishi Shah, CEO and Co-Founder
We don't just want to patch holes; we want to build scalable, future-proof systems. Zapier is helping us do that.
Allen Lai, Head of Customer Experience
We've been able to scale our operations while staying lean. Zapier lets us do more without needing more people.
Jacob Sirrs, Marketing Operations Specialist
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