1.Catches new lead submission
Integrate Facebook Lead Ads and lead capture fields to catch each new ad form submission and pass source details into the workflow.
Create qualified CRM leads from ad opt-ins and notify reps
Automatically monitor Facebook Lead Ads submissions across Close, Formatter by Zapier, ActiveCampaign, and Gmail. Create and update when lead submitted, form opted in, or contact capturedβso you can create CRM leads, segment contacts into lists, and notify reps without manual entry.
How this automation accelerates your lead response
When ad form submissions arrive, delays can stall outreach and slow down conversions. This automation creates CRM leads from Close, formats dates, updates marketing lists in ActiveCampaign, and alerts reps through Gmailβso your team can respond fast.
Facebook Lead Adsor swap with your favorite app
2.Creates CRM lead
Integrate Close, contact mapping tools, and CRM fields to create a lead, set prospect stage status, and populate lead and contact information.
Closeor swap with your favorite app
3.Formats lead notification date
Integrate Formatter by Zapier and date formatting tools to format the Close created timestamp for cleaner rep notifications.
Formatter by Zapieror swap with your favorite app
4.Adds or updates list contact
Integrate ActiveCampaign and marketing list tools to add or update the contact in your configured marketing list with ad metadata.
ActiveCampaignor swap with your favorite app
5.Sends rep alert email
Integrate Gmail and CRM links to send the assigned rep an alert with lead name, formatted date, and a placeholder record link.
Gmailor swap with your favorite app
Automate your work, your way
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Explore all lead generation automations
Accelerate pipeline growth with automated lead capture, lead routing, and follow-up outreach
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
See how teams are automating with Zapier (and loving it!)
Without Zapier, we would have needed well over 100 employees today just to do what we're doing. We would have been out of business by now.
David Laderberg, VP of Sales
Without having automation, we would have to at least be double our size. Doubling is a bit of a euphemism β I think we would have died or fallen back into oblivion.
Marcelo Lebre, Co-Founder
Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.
Raphael Bochner, Founder and CIO
Zapier gives us unlimited flexibility and creativity. With Zapier, you're like an artist with a blank canvas. I don't know what we'd do without it.
Rishi Shah, CEO and Co-Founder
We don't just want to patch holes; we want to build scalable, future-proof systems. Zapier is helping us do that.
Allen Lai, Head of Customer Experience
We've been able to scale our operations while staying lean. Zapier lets us do more without needing more people.
Jacob Sirrs, Marketing Operations Specialist
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