1.Detect new form submission
Integrate Gravity Forms, form routing, and CRM lead matching to map inquiry fields to standardized lead fields.
Create qualified applicant leads from website inquiry form
Automatically capture new form submission leads across Gravity Forms and LeadSquared. Create and update lead records when inquiries arrive, channels normalize, and prospects qualifyβso you can reduce manual data cleanup, speed follow-up, and route to admissions without manual reporting.
How this automation qualifies and enriches your web leads
When new form submissions land in multiple formats, follow-up slows and CRM data gets messy. This automation captures inquiries, normalizes channel/source values, filters for valid prospects, and creates or updates LeadSquared leadsβso your team can respond faster.
Gravity Formsor swap with your favorite app
2.Normalizes channel source text
Integrate Formatter by Zapier, text normalization, and data transformation to normalize channel or source values.
Formatter by Zapieror swap with your favorite app
3.Filters qualifying prospect records
Integrate Filter by Zapier and lead validation rules to exclude test addresses and duplicates, keeping real prospects.
Filter by Zapieror swap with your favorite app
4.Find lead by email
Integrate LeadSquared and CRM lookup tools to find existing leads by email and pass mapped values onward.
LeadSquaredor swap with your favorite app
5.Create or update leads
Integrate Paths by Zapier and CRM record actions to branch between create or update and set prospect stage and last-touch channel.
Paths by Zapieror swap with your favorite app
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Add abandoned application emails to your lead list
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Explore all lead generation automations
Accelerate pipeline growth with automated lead capture, lead routing, and follow-up outreach
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
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