1.Detect new lead form submissions
Integrate Facebook Lead Ads and lead capture tools to detect form submissions and to trigger publisher lead capture.
Create publisher lead records from social lead forms
Automatically detect new lead submissions across Facebook Lead Ads and webhooks. Create and update publisher lead records and route only consented leads when form submission received, lead is missing contact, or consent grantedβso you can qualify submissions, deliver lead payloads, and avoid manual lead entry.
How this automation accelerates publisher lead capture
When new social leads submit a form, delays can stall follow-up and reduce conversions. This automation filters consented entries and posts structured JSON payloadsβso your team can create publisher lead records immediately.
Facebook Lead Adsor swap with your favorite app
2.Qualify lead submissions by checks
Integrate Filter by Zapier and consent validation tools to continue only for qualifying submissions to qualify leads.
Filter by Zapieror swap with your favorite app
3.Post lead JSON to publisher endpoint
Integrate Webhooks by Zapier and delivery routing tools to post JSON payloads to create structured publisher lead records.
Webhooks by Zapieror swap with your favorite app
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Explore all lead generation automations
Accelerate pipeline growth with automated lead capture, lead routing, and follow-up outreach
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
See how teams are automating with Zapier (and loving it!)
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Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.
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