1.Detect updated spreadsheet rows
Integrate Google Sheets and spreadsheet change tracking to pull the updated row payload for mapping into prospect records.
Create prospect records from updated spreadsheet rows today
Automatically monitor updated spreadsheet rows across Google Sheets and Clay. Create and update prospect records from qualifying row changesβso you can filter leads, prevent duplicates, and activate segmentation without manual copy/paste.
How this automation improves lead list quality
When updated spreadsheet rows land with inconsistent entries, duplicates and missed prospects slow lead generation. This automation filters qualifying rows, looks up existing Clay records, and creates new prospect recordsβso your team can segment with cleaner data.
Google Sheetsor swap with your favorite app
2.Skips blank or test rows
Integrate Filter by Zapier and validation rules to proceed only when required submission fields are present.
Filter by Zapieror swap with your favorite app
3.Finds record by email or ID
Integrate Clay and data lookup to match email or submission ID and find any existing prospect record.
Clayor swap with your favorite app
4.Creates missing prospect records
Integrate Clay and CRM record creation to map submission fields and create new records when no match is found.
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Accelerate pipeline growth with automated lead capture, lead routing, and follow-up outreach
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
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