1.Monitor new form entry
Integrate WPForms and web form fields to capture submitted details and create a prospect payload source.
Create prospect from website form into lead log
Automatically detect new form entries across WPForms and Google Sheets. Create and update lead log rows when entries submitted, emails captured, or phone providedβso you can qualify prospects, normalize details, and add attribution data without manual spreadsheet work.
How this automation logs qualified prospects from your forms
When new WPForms submissions arrive, unqualified entries can clutter outreach lists and slow follow-up. This automation normalizes contact fields, qualifies submissions, posts prospect payloads, and creates spreadsheet rowsβso your team can review and segment leads fast.
WPFormsor swap with your favorite app
2.Normalize name and phone
Integrate Formatter by Zapier and data cleaning tools to standardize phone and name fields to improve lead matching.
Formatter by Zapieror swap with your favorite app
3.Qualify submission records
Integrate Filter by Zapier and validation checks to require required contact fields and avoid empty prospect logs.
Filter by Zapieror swap with your favorite app
4.Post prospect payload
Integrate Webhooks by Zapier and prospect API endpoints to send mapped prospect data to create prospect records.
Webhooks by Zapieror swap with your favorite app
5.Create lead log row
Integrate Google Sheets and spreadsheet logging to add a row with store, channel, interest, and contact details.
Google Sheetsor swap with your favorite app
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Accelerate pipeline growth with automated lead capture, lead routing, and follow-up outreach
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
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