1.Monitor new lead form submission
Integrate Facebook Lead Ads and lead forms to ingest each new lead submission into your workflow.
Create project intake records from ad form leads
Automatically capture new lead form submissions across Facebook Lead Ads, Formatter by Zapier, and Airtable. Create and update project intake records when lead form submissions, new lead entries, or ad form completionsβso you can format contacts, save intake details, and set status without manual data entry.
How this automation accelerates project intake follow-up
When new lead form submissions arrive, leads can stall while teams reformat contact details and create records. This automation formats contact fields and creates project intake records and sets intake statusβso your team can assign and follow up faster.
Facebook Lead Adsor swap with your favorite app
2.Formats phone and email
Integrate Formatter by Zapier and data normalization tools to standardize phone and email fields for intake.
Formatter by Zapieror swap with your favorite app
3.Creates project intake record
Integrate Airtable and spreadsheet databases to create an intake record with status and campaign metadata.
Airtableor swap with your favorite app
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Explore all lead generation automations
Accelerate pipeline growth with automated lead capture, lead routing, and follow-up outreach
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
See how teams are automating with Zapier (and loving it!)
Without Zapier, we would have needed well over 100 employees today just to do what we're doing. We would have been out of business by now.
David Laderberg, VP of Sales
Without having automation, we would have to at least be double our size. Doubling is a bit of a euphemism β I think we would have died or fallen back into oblivion.
Marcelo Lebre, Co-Founder
Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.
Raphael Bochner, Founder and CIO
Zapier gives us unlimited flexibility and creativity. With Zapier, you're like an artist with a blank canvas. I don't know what we'd do without it.
Rishi Shah, CEO and Co-Founder
We don't just want to patch holes; we want to build scalable, future-proof systems. Zapier is helping us do that.
Allen Lai, Head of Customer Experience
We've been able to scale our operations while staying lean. Zapier lets us do more without needing more people.
Jacob Sirrs, Marketing Operations Specialist
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