1.Monitor new lead submissions
Integrate Facebook Lead Ads and form capture tools to capture each new submission and map contact fields to lead values.
Create program leads from paid social signups for intake
Automatically capture new lead submissions across Facebook Lead Ads, Formatter by Zapier, Filter by Zapier, and Zapier Tables. Create and update when qualifying records are detected or program choices are selected or emails are presentβso you can normalize phone, qualify leads, and create records without manual data cleanup.
How this automation accelerates your program outreach
When new social lead submissions arrive without structure, outreach gets delayed and the lead table fills with noise. This automation captures values, normalizes phones and filters qualification, then creates program lead recordsβso your team can prioritize follow-up.
Facebook Lead Adsor swap with your favorite app
2.Normalizes incoming phone
Integrate Formatter by Zapier and phone normalization tools to convert the incoming phone number to consistent E.164 formatting.
Formatter by Zapieror swap with your favorite app
3.Qualifies records for leads
Integrate Filter by Zapier and validation checks to require email and selected program before continuing downstream.
Filter by Zapieror swap with your favorite app
4.Creates lead record in table
Integrate Zapier Tables and spreadsheet mapping tools to create a new lead record and map fields to table columns.
Zapier Tablesor swap with your favorite app
Automate your work, your way
Build custom automations across your tools in minutes. Describe what you need, connect your apps, and create workflows without the manual effort.
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Explore all lead generation automations
Accelerate pipeline growth with automated lead capture, lead routing, and follow-up outreach
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
See how teams are automating with Zapier (and loving it!)
Without Zapier, we would have needed well over 100 employees today just to do what we're doing. We would have been out of business by now.
David Laderberg, VP of Sales
Without having automation, we would have to at least be double our size. Doubling is a bit of a euphemism β I think we would have died or fallen back into oblivion.
Marcelo Lebre, Co-Founder
Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.
Raphael Bochner, Founder and CIO
Zapier gives us unlimited flexibility and creativity. With Zapier, you're like an artist with a blank canvas. I don't know what we'd do without it.
Rishi Shah, CEO and Co-Founder
We don't just want to patch holes; we want to build scalable, future-proof systems. Zapier is helping us do that.
Allen Lai, Head of Customer Experience
We've been able to scale our operations while staying lean. Zapier lets us do more without needing more people.
Jacob Sirrs, Marketing Operations Specialist
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