1.Catches each new lead submission
Integrate Facebook Lead Ads to catch each new submission and pass submission fields into the flow for processing.
Create prioritized CRM leads from ad form submissions
Automatically catch each new lead from Facebook Lead Ads and route normalized contact details across Formatter by Zapier and Pipedrive. Create and update prioritized CRM person and lead records, then capture qualification details as a pinned noteβso you can avoid manual lead entry, dedupe work, and follow-up delays.
How this automation creates prioritized CRM leads
When new ad form submissions arrive in Facebook Lead Ads, manual entry slows follow-up and increases duplicate contacts. This automation catches submissions, normalizes fields, and creates prioritized CRM person and lead recordsβso your team can act quickly on qualified leads.
Facebook Lead Adsor swap with your favorite app
2.Normalizes and parses lead fields
Integrate Formatter by Zapier and data parsing tools to normalize phone numbers and map fields into structured contact data.
Formatter by Zapieror swap with your favorite app
3.Creates a person in Pipedrive
Integrate Pipedrive and contact matching tools to create a person, set owner, and add normalized email and phone.
Pipedriveor swap with your favorite app
4.Creates lead and sets pipeline stage
Integrate Pipedrive and CRM pipeline tools to create a lead/deal, set value and stage, and pin qualifiers.
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Accelerate pipeline growth with automated lead capture, lead routing, and follow-up outreach
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
See how teams are automating with Zapier (and loving it!)
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Marcelo Lebre, Co-Founder
Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.
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Rishi Shah, CEO and Co-Founder
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Allen Lai, Head of Customer Experience
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