1.Detect new lead submission
Integrate Facebook Lead Ads and lead-capture reporting tools to capture preregistration submissions to process downstream automatically.
Create preregistration leads for sales and marketing ops
Automatically monitor new lead submissions across Facebook Lead Ads, MySQL, Google Sheets, Amazon SES, and Salesforce. Create and update when new lead submission, consent flags change, or no lead match existsβso you can log preregistration records, send confirmations, and add leads to campaigns without manual follow-up.
How this automation accelerates event lead creation
When new lead submission events land from paid social, delays can break campaign follow-up and reporting accuracy. This automation writes preregistration records to MySQL, creates reporting rows in Google Sheets, sends confirmations via Amazon SES, and updates Salesforce leads and campaignsβso your team can qualify and act fast.
Facebook Lead Adsor swap with your favorite app
2.Insert row into leads table
Integrate MySQL and database mapping tools to insert a configured lead row to store raw preregistration fields.
MySQLor swap with your favorite app
3.Create row in reporting sheet
Integrate Google Sheets and spreadsheet parsing tools to create a row to centralize preregistration data for review.
Google Sheetsor swap with your favorite app
4.Send confirmation email
Integrate Amazon SES and email template tools to send a confirmation email to preregistration submitters.
Amazon SESor swap with your favorite app
5.Find or create lead and add to campaign
Integrate Salesforce and CRM workflow tools to find or create a lead and add it to the event campaign.
Salesforceor swap with your favorite app
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Accelerate pipeline growth with automated lead capture, lead routing, and follow-up outreach
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
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