1.Monitors new paid social leads
Integrate Facebook Lead Ads and paid lead forms to detect each new lead submission and trigger an intake workflow.
Create personal injury intake from paid ad leads
Automatically capture paid social lead submissions across Facebook Lead Ads and normalize intake contact fields with Formatter by Zapier. Create and update intake records via Webhooks by Zapier when lead submitted, email match missing, or phone numbers unformattedβso you can normalize data, post case-ready details, and attach ad metadata without manual triage.
How this automation creates case-ready intake records
When new paid social leads arrive, delays can stall triage and cause missed opportunities. This automation triggers on lead submissions, normalizes fields, and posts intake records with source metadataβso your team can route cases faster.
Facebook Lead Adsor swap with your favorite app
2.Normalizes intake fields
Integrate Formatter by Zapier and data normalization tools to format phone numbers, standardize dates, and map fields.
Formatter by Zapieror swap with your favorite app
3.Posts case-ready intake
Integrate Webhooks by Zapier and intake APIs to POST normalized contact and submission details to your intake endpoint.
Webhooks by Zapieror swap with your favorite app
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Accelerate pipeline growth with automated lead capture, lead routing, and follow-up outreach
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Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
See how teams are automating with Zapier (and loving it!)
Without Zapier, we would have needed well over 100 employees today just to do what we're doing. We would have been out of business by now.
David Laderberg, VP of Sales
Without having automation, we would have to at least be double our size. Doubling is a bit of a euphemism β I think we would have died or fallen back into oblivion.
Marcelo Lebre, Co-Founder
Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.
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Rishi Shah, CEO and Co-Founder
We don't just want to patch holes; we want to build scalable, future-proof systems. Zapier is helping us do that.
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