1.Catches lead payloads
Integrate Webhooks by Zapier to capture incoming lead submission payloads and trigger the routing workflow.
Create person and deal from incoming lead submission
Automatically catch incoming lead payloads across Webhooks by Zapier, Filter by Zapier, Google Sheets, and Pipedrive. Create and prioritize CRM records when lead payload received, submission flagged as qualifying, or contact details includedβso you can append rows, create people, and generate deals without manual lead entry.
How this automation creates prioritized deals from leads
When new lead submissions arrive without a consistent routing process, qualified contacts can get delayed and deals can stall. This automation catches lead payloads, filters qualifying records, writes them to Google Sheets, and creates prioritized people and deals in Pipedriveβso your team can convert faster.
Webhooks by Zapieror swap with your favorite app
2.Continues only for qualifying records
Integrate Filter by Zapier and validation tools to check a qualifying submission field or flag and gate the rest.
Filter by Zapieror swap with your favorite app
3.Creates spreadsheet row
Integrate Google Sheets and data mapping tools to create a new row and append qualifying leads to your worksheet.
Google Sheetsor swap with your favorite app
4.Finds or creates person
Integrate Pipedrive and contact matching tools to search by email and create a person when no match is found.
Pipedriveor swap with your favorite app
5.Creates deal
Integrate Pipedrive and CRM workflow tools to create a deal, set pipeline and stage, and populate deal fields.
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Accelerate pipeline growth with automated lead capture, lead routing, and follow-up outreach
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
See how teams are automating with Zapier (and loving it!)
Without Zapier, we would have needed well over 100 employees today just to do what we're doing. We would have been out of business by now.
David Laderberg, VP of Sales
Without having automation, we would have to at least be double our size. Doubling is a bit of a euphemism β I think we would have died or fallen back into oblivion.
Marcelo Lebre, Co-Founder
Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.
Raphael Bochner, Founder and CIO
Zapier gives us unlimited flexibility and creativity. With Zapier, you're like an artist with a blank canvas. I don't know what we'd do without it.
Rishi Shah, CEO and Co-Founder
We don't just want to patch holes; we want to build scalable, future-proof systems. Zapier is helping us do that.
Allen Lai, Head of Customer Experience
We've been able to scale our operations while staying lean. Zapier lets us do more without needing more people.
Jacob Sirrs, Marketing Operations Specialist
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