1.Captures partner enquiry submissions
Integrate Netlify and form submission fields to capture partner enquiries and to start lead intake.
Create partner leads from website partner enquiry form
Automatically detect new partner enquiry form submissions across Netlify. Create and update partner leads with geo enrichment, add them to your partner list, and notify the program teamβso you can triage submissions without manual follow-up.
How this automation speeds up partner lead intake
When a new Netlify form submission arrives, partner requests can stall and overwhelm manual triage. This automation enriches submissions, creates or updates leads in Marketo, adds them to partner lists, and notifies the program teamβso your team can respond faster.
Netlifyor swap with your favorite app
2.Looks up geo country by IP
Integrate Sub-Zap by Zapier and IP lookup tools to map submission IP to a country value to enrich lead data.
Sub-Zap by Zapieror swap with your favorite app
3.Upserts leads with enrichment
Integrate Marketo and CRM lead fields to create or update a lead using email, company, and geo country to store partner details.
Marketoor swap with your favorite app
4.Adds leads to partner list
Integrate Marketo and marketing list tools to add the created lead ID to your configured partner marketing list to enable nurturing.
5.Notifies program team for triage
Integrate Slack and team messaging tools to post partner submitter details and a lead reference to enable quick review.
Slackor swap with your favorite app
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