1.Detects new lead submissions
Integrate Facebook Lead Ads to catch new lead submissions and begin lead parsing.
Create parsed lead records and alert intake team
Automatically parse new lead submissions across Facebook Lead Ads, Formatter by Zapier, Google Sheets, and Gmail. Get instant alerts when leads submit, forms activate, or entries include updated contact dataβso you can standardize contacts, add intake records, and notify coordinators without manual triage.
How this automation accelerates lead intake triage
When new lead submissions appear in Facebook Lead Ads, intake delays can slow same day routing. This automation formats lead data, adds standardized records, and emails intake coordinatorsβso your team can triage while intent is fresh.
Facebook Lead Adsor swap with your favorite app
2.Splits full name into parts
Integrate Formatter by Zapier, data cleaning tools, and contact enrichment tools to split full name and map first and last tokens.
Formatter by Zapieror swap with your favorite app
3.Normalizes phone numbers
Integrate Formatter by Zapier, phone formatting tools, and data cleaning tools to remove country prefixes and standardize outreach phone fields.
4.Adds a row to intake worksheet
Integrate Google Sheets, spreadsheets tools, and record storage to map fields and add a standardized intake row with a source timestamp.
Google Sheetsor swap with your favorite app
5.Emails intake recipients
Integrate Gmail, email notification tools, and marketing messaging tools to send intake details so coordinators see new leads immediately.
Gmailor swap with your favorite app
Automate your work, your way
Build custom automations across your tools in minutes. Describe what you need, connect your apps, and create workflows without the manual effort.
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Explore all lead generation automations
Accelerate pipeline growth with automated lead capture, lead routing, and follow-up outreach
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
See how teams are automating with Zapier (and loving it!)
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