1.Receives new lead submission
Integrate Facebook Lead Ads and lead intake tools to detect new lead submissions and start the verification workflow.
Create paid ad lead record and notify team
Automatically check new lead submissions across Facebook Lead Ads, SQL Server, and Gmail. Get instant alerts when submission arrives, leads duplicate by email, or phones matchβso you can create lead records, notify Sales Ops, and prevent duplicate entries without manual duplicate cleanup.
How this automation accelerates your follow-up
When new paid ad leads arrive without verification, duplicate records and slow response times can disrupt pipeline momentum. This automation finds existing leads, creates new lead records, and sends Sales Ops email alertsβso your team can follow up at the peak of intent.
Facebook Lead Adsor swap with your favorite app
2.Finds existing lead via query
Integrate SQL Server and database query tools to look up existing leads and flag whether a duplicate match is found.
SQL Serveror swap with your favorite app
3.Creates a new lead record
Integrate SQL Server and data mapping tools to insert new lead rows when no match is found and map submission fields.
4.Sends Sales Ops notification email
Integrate Gmail and email template tools to send a short HTML summary and notify Sales Ops for newly created records.
Gmailor swap with your favorite app
Automate your work, your way
Build custom automations across your tools in minutes. Describe what you need, connect your apps, and create workflows without the manual effort.
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Explore all lead generation automations
Accelerate pipeline growth with automated lead capture, lead routing, and follow-up outreach
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
See how teams are automating with Zapier (and loving it!)
Without Zapier, we would have needed well over 100 employees today just to do what we're doing. We would have been out of business by now.
David Laderberg, VP of Sales
Without having automation, we would have to at least be double our size. Doubling is a bit of a euphemism β I think we would have died or fallen back into oblivion.
Marcelo Lebre, Co-Founder
Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.
Raphael Bochner, Founder and CIO
Zapier gives us unlimited flexibility and creativity. With Zapier, you're like an artist with a blank canvas. I don't know what we'd do without it.
Rishi Shah, CEO and Co-Founder
We don't just want to patch holes; we want to build scalable, future-proof systems. Zapier is helping us do that.
Allen Lai, Head of Customer Experience
We've been able to scale our operations while staying lean. Zapier lets us do more without needing more people.
Jacob Sirrs, Marketing Operations Specialist
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