1.New lead captured from form
Integrate Facebook Lead Ads and lead intake tools to capture new lead submissions and start contact processing.
Create outreach-ready lead record from paid social forms
Automatically capture new lead form submissions across Facebook Lead Ads, Formatter by Zapier, AWS Lambda, and Zapier Tables. Get instant ingestion and logging when new lead submission arrives, email is present, or phone details are providedβso you can ingest contacts, create receipt records, and reduce manual data entry without manual data entry.
How this automation accelerates your lead intake
When new lead form submissions come in, delays can cause missed outreach and inaccurate lead tracking. This automation cleans submission data, invokes your ingestion function, and creates a Zapier Tables rowβso your team can follow up with ready-to-use leads.
Facebook Lead Adsor swap with your favorite app
2.Clean and normalize submission data
Integrate Formatter by Zapier and data normalization tools to clean submission data and map fields to normalized contacts.
Formatter by Zapieror swap with your favorite app
3.Invoke ingestion function
Integrate AWS Lambda and serverless tools to invoke your ingestion function and deliver payloads for processing.
AWS Lambdaor swap with your favorite app
4.Create logging row for receipt
Integrate Zapier Tables and reporting tools to create a logging row and track receipt time and ingestion status.
Zapier Tablesor swap with your favorite app
Automate your work, your way
Build custom automations across your tools in minutes. Describe what you need, connect your apps, and create workflows without the manual effort.
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Explore all lead generation automations
Accelerate pipeline growth with automated lead capture, lead routing, and follow-up outreach
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
See how teams are automating with Zapier (and loving it!)
Without Zapier, we would have needed well over 100 employees today just to do what we're doing. We would have been out of business by now.
David Laderberg, VP of Sales
Without having automation, we would have to at least be double our size. Doubling is a bit of a euphemism β I think we would have died or fallen back into oblivion.
Marcelo Lebre, Co-Founder
Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.
Raphael Bochner, Founder and CIO
Zapier gives us unlimited flexibility and creativity. With Zapier, you're like an artist with a blank canvas. I don't know what we'd do without it.
Rishi Shah, CEO and Co-Founder
We don't just want to patch holes; we want to build scalable, future-proof systems. Zapier is helping us do that.
Allen Lai, Head of Customer Experience
We've been able to scale our operations while staying lean. Zapier lets us do more without needing more people.
Jacob Sirrs, Marketing Operations Specialist
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