1.Catches registration payload
Integrate Webhooks by Zapier and form intake tools to capture registration payload data and map submission IDs to dedupe keys.
Create or update CRM leads from webinar signups
Automatically ingest webinar registration payloads across Webhooks by Zapier and Close. Route high-intent signups, create or update CRM leads, and log registration activity when registrations submit, consent is present, or intent fields mapβso you can accelerate follow-up, keep lead data current, and capture enrollment context without manual entry.
How this automation updates CRM leads from webinar signups
When webinar registrations arrive without CRM updates, follow-up stalls and lead data stays incomplete. This automation converts incoming webinar submissions into validated CRM lead records and adds a registration activity logβso your team can act fast.
Webhooks by Zapieror swap with your favorite app
2.Formats registration timestamp
Integrate Formatter by Zapier and date formatting tools to format the incoming timestamp and map it to a registration date field.
Formatter by Zapieror swap with your favorite app
3.Finds lead by email
Integrate Close and CRM search tools to find an existing lead by email and return the lead ID for updates.
Closeor swap with your favorite app
4.Creates or updates lead
Integrate Close and CRM record tools to update contact fields or create a new lead with the mapped registration details.
5.Logs webinar registration activity
Integrate Close and CRM activity logging tools to add a webinar registration activity with date and event name.
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