1.Captures each form submission
Integrate Webflow and form parsing tools to capture each submission and map fields to contact-ready data.
Create or update CRM lead from website signup
Automatically capture Webflow form submissions across Webflow, Formatter by Zapier, Pipedrive, Code by Zapier, and LeadConnector. Create and update when new form submission, submission fields map, or campaign payload arrivesβso you can enrich contacts, create deals, and assign owners without manual lead entry.
How this automation accelerates your pipeline deals
When Webflow form submissions arrive without timely enrichment, pipeline deals get delayed and campaign attribution slips. This automation captures submission metadata, transforms fields, enriches or creates contacts, and builds and assigns dealsβso your team can follow up immediately.
Webflowor swap with your favorite app
2.Transforms and normalizes text fields
Integrate Formatter by Zapier, data normalization tools, and mapping rules to convert names and phone into CRM-compatible fields.
Formatter by Zapieror swap with your favorite app
3.Finds person by email
Integrate Pipedrive, contact matching tools, and enrichment fields to search by email and create a person when missing.
Pipedriveor swap with your favorite app
4.Parses campaign payload and chooses owner
Integrate Code by Zapier and campaign parsing tools to parse UTM or JSON and select an owner for routing.
Code by Zapieror swap with your favorite app
5.Creates and links deal to person
Integrate Pipedrive and CRM pipelines to create a deal, link it to the person, and assign the owner.
6.Adds or updates contact in nurture
Integrate LeadConnector and marketing follow-up tools to mirror contact fields and add the lead to nurture.
LeadConnectoror swap with your favorite app
Automate your work, your way
Build custom automations across your tools in minutes. Describe what you need, connect your apps, and create workflows without the manual effort.
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Explore all lead generation automations
Accelerate pipeline growth with automated lead capture, lead routing, and follow-up outreach
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
See how teams are automating with Zapier (and loving it!)
Without Zapier, we would have needed well over 100 employees today just to do what we're doing. We would have been out of business by now.
David Laderberg, VP of Sales
Without having automation, we would have to at least be double our size. Doubling is a bit of a euphemism β I think we would have died or fallen back into oblivion.
Marcelo Lebre, Co-Founder
Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.
Raphael Bochner, Founder and CIO
Zapier gives us unlimited flexibility and creativity. With Zapier, you're like an artist with a blank canvas. I don't know what we'd do without it.
Rishi Shah, CEO and Co-Founder
We don't just want to patch holes; we want to build scalable, future-proof systems. Zapier is helping us do that.
Allen Lai, Head of Customer Experience
We've been able to scale our operations while staying lean. Zapier lets us do more without needing more people.
Jacob Sirrs, Marketing Operations Specialist
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