1.Catch new lead submission
Integrate Facebook Lead Ads and lead collection tools to pass core submission fields into the flow to create a new lead event.
Create nurture contact and tracking row from lead
Automatically monitor new lead submissions across Facebook Lead Ads and your lead management tools. Create and update when an email is captured, campaign metadata changes, or new form submissions arriveβso you can create contacts, update lead rows, and notify coordinators without manual follow-up.
How this automation creates cleaner lead tracking rows
When new lead submissions happen, manual intake can delay outreach and coordinators may miss key context. This automation formats lead dates, finds or creates ActiveCampaign contacts, and logs a normalized row in Google Sheetsβso your team can act fast.
Facebook Lead Adsor swap with your favorite app
2.Formats the submission date
Integrate Formatter by Zapier and data formatting tools to convert the submission timestamp to a single stored display date value.
Formatter by Zapieror swap with your favorite app
3.Finds or creates the contact
Integrate ActiveCampaign and CRM contact tools to match by email and then update key properties and tags or create the contact.
ActiveCampaignor swap with your favorite app
4.Upserts the master lead row
Integrate Google Sheets and spreadsheet operations to lookup by email and update key cells or append a new lead row.
Google Sheetsor swap with your favorite app
5.Sends coordinator notification
Integrate Email by Zapier and notification tools to send the lead name, program tag, and formatted date for immediate awareness.
Email by Zapieror swap with your favorite app
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Explore all lead generation automations
Accelerate pipeline growth with automated lead capture, lead routing, and follow-up outreach
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
See how teams are automating with Zapier (and loving it!)
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