1.Captures new lead received
Integrate Facebook Lead Ads and lead intake sources to capture new form submissions and campaign metadata.
Create normalized lead records from paid social leads
Automatically capture new lead received from Facebook Lead Ads across paid social and signup sources. Create and update normalized lead records when lead form submitted, new lead received, or paid social signup completedβso you can route clean phone and names and post consistent payloads without manual data cleanup.
How this automation standardizes paid social lead intake
When new lead received, inconsistent phone and name fields can slow intake and create extra rework. This automation formats phone and cleans names, then sends a normalized JSON payload to your lead intake endpointβso your team can process leads faster.
Facebook Lead Adsor swap with your favorite app
2.Formats phone to E.164
Integrate Formatter by Zapier and validation tools to format incoming phone values and map them to the lead phone field.
Formatter by Zapieror swap with your favorite app
3.Trims and splits names
Integrate Formatter by Zapier and data cleaning tools to sanitize name fields and map cleaned values to first and last name.
4.Posts payload to intake endpoint
Integrate Webhooks by Zapier and JSON payload tools to POST the formatted phone, cleaned name, email, and campaign metadata.
Webhooks by Zapieror swap with your favorite app
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Accelerate pipeline growth with automated lead capture, lead routing, and follow-up outreach
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Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
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