1.Detect new inbound contact email
Integrate Microsoft Outlook and email inbox connectors to detect inbound website contact emails to capture lead details.
Create new sales lead and automated follow-up sequence
Automatically parse inbound website contact emails across Microsoft Outlook, AI by Zapier, Constant Contact, and HubSpot. Send instant replies, create and update contact records, and open deals for sales follow-upβso you can route leads without manual data entry.
How this automation accelerates sales follow-up
When inbound website contact emails arrive and go unprocessed, replies get delayed and opportunities slip. This automation parses lead details, sends initial replies, creates contact records, and opens dealsβso your team can follow up fast.
Microsoft Outlookor swap with your favorite app
2.Parse lead from email body
Integrate AI by Zapier and lead enrichment tools to parse lead details to extract structured prospect fields.
AI by Zapieror swap with your favorite app
3.Send initial reply with scheduling
Integrate Microsoft Outlook and messaging templates to send initial reply to include discovery and scheduling information.
4.Create or update contact in list
Integrate Constant Contact and contact list syncing to add contact to your mailing list with website inquiry source.
Constant Contactor swap with your favorite app
5.Create contact record
Integrate HubSpot and CRM records to create contact fields by email to set lead status and owner.
HubSpotor swap with your favorite app
6.Create deal and associate
Integrate HubSpot and deal tracking to create and associate a deal to contact so sales can follow up in the right pipeline stage.
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Build custom automations across your tools in minutes. Describe what you need, connect your apps, and create workflows without the manual effort.
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Explore all lead generation automations
Accelerate pipeline growth with automated lead capture, lead routing, and follow-up outreach
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
See how teams are automating with Zapier (and loving it!)
Without Zapier, we would have needed well over 100 employees today just to do what we're doing. We would have been out of business by now.
David Laderberg, VP of Sales
Without having automation, we would have to at least be double our size. Doubling is a bit of a euphemism β I think we would have died or fallen back into oblivion.
Marcelo Lebre, Co-Founder
Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.
Raphael Bochner, Founder and CIO
Zapier gives us unlimited flexibility and creativity. With Zapier, you're like an artist with a blank canvas. I don't know what we'd do without it.
Rishi Shah, CEO and Co-Founder
We don't just want to patch holes; we want to build scalable, future-proof systems. Zapier is helping us do that.
Allen Lai, Head of Customer Experience
We've been able to scale our operations while staying lean. Zapier lets us do more without needing more people.
Jacob Sirrs, Marketing Operations Specialist
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Streamline processes, uncover new opportunities, and respond faster to change. Empower your team to get more done, without the manual work.