1.Catches form submission hook
Integrate Webhooks by Zapier, form payload mapping, and contact field standardization to receive and normalize incoming submission data.
When website form submissions hit your inbox late, missed context slows first response and harms lead conversion. This automation catches form payloads, parses marketing parameters, and creates enriched LeadSigma recordsβso your team can follow up immediately.
Integrate Webhooks by Zapier, form payload mapping, and contact field standardization to receive and normalize incoming submission data.
Integrate Code by Zapier and marketing attribution fields to parse submission URL parameters and normalize missing marketing source.
Integrate LeadSigma and lead routing rules to map fields, assign the intake team group, and create the lead record for follow-up.
Build custom automations across your tools in minutes. Describe what you need, connect your apps, and create workflows without the manual effort.
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
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David Laderberg, VP of Sales
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Marcelo Lebre, Co-Founder
Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.
Raphael Bochner, Founder and CIO
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Rishi Shah, CEO and Co-Founder
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Allen Lai, Head of Customer Experience
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Jacob Sirrs, Marketing Operations Specialist
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