1.Catches webhook contact payloads
Integrate Webhooks by Zapier and inbound webhook data to receive contact payloads and surface source fields for lead creation.
Create new outbound prospect records from inbound contacts
Automatically catch webhook contact payloads across Webhooks by Zapier, Formatter by Zapier, and Close. Create and update when valid email or phone qualifiesβso you can normalize details, qualify prospects, and add leads without manual data entry.
How this automation creates outbound prospects
When inbound webhook contacts arrive, unqualified or incomplete details can slow outbound outreach. This automation extracts and filters payloads and creates or updates lead recordsβso your team can launch follow-up faster.
Webhooks by Zapieror swap with your favorite app
2.Extracts and normalizes email
Integrate Formatter by Zapier and data formatting tools to extract and normalize email and phone values to map contact fields.
Formatter by Zapieror swap with your favorite app
3.Filters for qualifying records
Integrate Filter by Zapier and validation rules to continue only when payloads contain a valid email or phone.
Filter by Zapieror swap with your favorite app
4.Finds a matching lead
Integrate Close and CRM lookup to search by email and proceed with an update when a match is found.
Closeor swap with your favorite app
5.Creates or updates outbound lead
Integrate Close and CRM record mapping to create or update the prospect lead using source fields and set outbound status.
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