1.Detect new lead gen form responses
Integrate LinkedIn Ads, ad and campaign metadata, and form response data to capture sponsored lead submission fields and context.
Create new lead records from sponsored form responses
Automatically pull new lead gen form responses across LinkedIn Ads and normalize contact fields with Formatter by Zapier. Automatically route each sponsored submission by posting a lead payload through Webhooks by Zapier when new form responses, campaign metadata arrives, or submission IDs postβso you can prevent duplicates, send structured leads, and standardize contact data without manual data entry.
How this automation accelerates lead routing
When sponsored form responses come in, delays can cause leads to go cold and attribution to get lost. This automation monitors LinkedIn Ads submissions, formats contact fields, and posts structured lead payloadsβso your team can route leads immediately.
LinkedIn Adsor swap with your favorite app
2.Normalize contact data fields
Integrate Formatter by Zapier and contact data tools to format phone to E.164 and standardize name and email fields.
Formatter by Zapieror swap with your favorite app
3.Post lead payload to intake endpoint
Integrate Webhooks by Zapier and intake endpoints to post the JSON lead payload with source fields and formatted contact values.
Webhooks by Zapieror swap with your favorite app
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Accelerate pipeline growth with automated lead capture, lead routing, and follow-up outreach
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Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
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