1.Catches inbound SMS/webhook payload
Integrate Webhooks by Zapier and parsing tools to capture payload fields and map message text, phone, and received timestamp to centralize lead details
Create new lead records from inbound partner texts
Automatically capture inbound partner SMS and webhook inquiries across Webhooks by Zapier, Filter by Zapier, Zapier Tables, and Sub-Zap by Zapier. Route leads when partner-origin messages arrive, qualifying prefix appears, or phone matches β so you can create or update records, route claim follow-up, and skip manual lead entry.
How this automation routes leads to claim follow-up faster
When inbound partner SMS or webhook payloads arrive, delays can cause lost claims and slow follow-up. This automation parses message details, upserts lead records, and calls a routing sub-workflowβso your team can respond at the right moment.
Webhooks by Zapieror swap with your favorite app
2.Continues only for partner-origin messages
Integrate Filter by Zapier and partner matching rules to evaluate partner numbers or prefixes and continue only for qualifying records to reduce routing noise
Filter by Zapieror swap with your favorite app
3.Finds or creates lead record
Integrate Zapier Tables and contact matching tools to search by phone or email and create a new lead when no match is found to keep your lead table current
Zapier Tablesor swap with your favorite app
4.Routes lead through sub-zap
Integrate Sub-Zap by Zapier and routing workflows to pass the record ID and message context to route claim and follow-up actions automatically
Sub-Zap by Zapieror swap with your favorite app
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