1.Triggers every hour
Integrate Schedule by Zapier to check timing and start processing new lead submissions.
Create new lead records from hourly API leads
Automatically monitor hourly lead submissions across Zapier and your lead feed with Code by Zapier and Zapier Tables. Pull, filter, standardize, and create clean lead records with validated phone formattingβso you can scale pipeline without manual spreadsheet updates.
How this automation standardizes your lead records
When every hour lead submissions need attention, messy fields can block outreach and delay pipeline. This automation pulls recent leads, filters qualifying records, formats phone numbers, and creates clean lead entriesβso your team can build pipeline without manual spreadsheet updates.
Schedule by Zapieror swap with your favorite app
2.Fetches recent leads from feed
Integrate Code by Zapier and lead feed tools to fetch recent leads and map source fields to generic lead fields.
Code by Zapieror swap with your favorite app
3.Filters qualifying lead records
Integrate Filter by Zapier and data validation tools to continue only for qualifying records and skip missing contact data.
Filter by Zapieror swap with your favorite app
4.Iterates through each lead
Integrate Looping by Zapier and mapping tools to iterate each lead and map loop variables to record fields.
Looping by Zapieror swap with your favorite app
5.Validates and formats phone numbers
Integrate Formatter by Zapier and phone validation tools to format raw phone values into validated formatted phone outputs.
Formatter by Zapieror swap with your favorite app
6.Creates a lead record in table
Integrate Zapier Tables and CRM record management to create a lead record and map standardized fields into your table.
Zapier Tablesor swap with your favorite app
Automate your work, your way
Build custom automations across your tools in minutes. Describe what you need, connect your apps, and create workflows without the manual effort.
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Accelerate pipeline growth with automated lead capture, lead routing, and follow-up outreach
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
See how teams are automating with Zapier (and loving it!)
Without Zapier, we would have needed well over 100 employees today just to do what we're doing. We would have been out of business by now.
David Laderberg, VP of Sales
Without having automation, we would have to at least be double our size. Doubling is a bit of a euphemism β I think we would have died or fallen back into oblivion.
Marcelo Lebre, Co-Founder
Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.
Raphael Bochner, Founder and CIO
Zapier gives us unlimited flexibility and creativity. With Zapier, you're like an artist with a blank canvas. I don't know what we'd do without it.
Rishi Shah, CEO and Co-Founder
We don't just want to patch holes; we want to build scalable, future-proof systems. Zapier is helping us do that.
Allen Lai, Head of Customer Experience
We've been able to scale our operations while staying lean. Zapier lets us do more without needing more people.
Jacob Sirrs, Marketing Operations Specialist
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Streamline processes, uncover new opportunities, and respond faster to change. Empower your team to get more done, without the manual work.