1.Detect new lead form entry
Integrate Google Ads and reporting tools to watch for new lead form entries and trigger lead capture in your system.
Create new lead records and send nurture emails
Automatically monitor new lead form entries across Google Ads and Zapier Tables. Create and update when qualified leads submitβso you can create lead records, send confirmations, and launch nurture emails without manual follow-up.
How this automation accelerates your lead follow-up
When a new lead form entry hits paid search, delays can cost outreach timing and conversions. This automation creates lead records and sends confirmation and nurture emailsβso your team can follow up at the right moment without manual follow-up work.
Google Adsor swap with your favorite app
2.Filter qualifying lead sources
Integrate Filter by Zapier and campaign rules to continue only when configured campaign and source criteria match incoming leads.
Filter by Zapieror swap with your favorite app
3.Create lead record and fields
Integrate Zapier Tables and data mapping tools to create a lead record and store contact and interest fields.
Zapier Tablesor swap with your favorite app
4.Send immediate confirmation email
Integrate Email by Zapier and email templates to send an instant confirmation email with campaign source details.
Email by Zapieror swap with your favorite app
5.Delay for one day
Integrate Delay by Zapier and scheduling tools to pause the workflow for one day before the first nurture email.
Delay by Zapieror swap with your favorite app
6.Send scheduled nurture email
Integrate Email by Zapier and follow-up templates to send the nurture email and optionally add a note to the lead record.
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Explore all lead generation automations
Accelerate pipeline growth with automated lead capture, lead routing, and follow-up outreach
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
See how teams are automating with Zapier (and loving it!)
Without Zapier, we would have needed well over 100 employees today just to do what we're doing. We would have been out of business by now.
David Laderberg, VP of Sales
Without having automation, we would have to at least be double our size. Doubling is a bit of a euphemism β I think we would have died or fallen back into oblivion.
Marcelo Lebre, Co-Founder
Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.
Raphael Bochner, Founder and CIO
Zapier gives us unlimited flexibility and creativity. With Zapier, you're like an artist with a blank canvas. I don't know what we'd do without it.
Rishi Shah, CEO and Co-Founder
We don't just want to patch holes; we want to build scalable, future-proof systems. Zapier is helping us do that.
Allen Lai, Head of Customer Experience
We've been able to scale our operations while staying lean. Zapier lets us do more without needing more people.
Jacob Sirrs, Marketing Operations Specialist
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