1.Detect new form submission
Integrate Paperform, landing form workflows, and lead intake systems to capture each new submission for lead processing.
Create new lead record from landing page form submissions
Automatically monitor new form submission events across Paperform. Create and update when qualifying submissions pass filters, fields get normalized, and lead payloads are posted β so you can qualify leads, clean lead data, and route prospects without manual lead routing.
How this automation accelerates your lead intake
When new form submissions happen, delays in routing leads can stall follow-up. This automation filters entries and normalizes fields and posts a lead payload through a webhookβso your team can act on new prospects quickly.
Paperformor swap with your favorite app
2.Continue only for qualifying entries
Integrate Filter by Zapier and form validation tools to gate incomplete submissions and route only email or phone submissions.
Filter by Zapieror swap with your favorite app
3.Normalize and clean key fields
Integrate Formatter by Zapier and data cleaning tools to normalize fields and format phone numbers for consistent mapping.
Formatter by Zapieror swap with your favorite app
4.Post lead payload to intake
Integrate Webhooks by Zapier and lead routing endpoints to post mapped lead fields so sales can follow up faster.
Webhooks by Zapieror swap with your favorite app
Automate your work, your way
Build custom automations across your tools in minutes. Describe what you need, connect your apps, and create workflows without the manual effort.
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Explore all lead generation automations
Accelerate pipeline growth with automated lead capture, lead routing, and follow-up outreach
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
See how teams are automating with Zapier (and loving it!)
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