1.Catch Hook
Integrate Webhooks by Zapier and data parsing tools to map incoming submission fields to variables for lead capture.
Create new lead record and notify sales team immediately
Automatically catch lead magnet submissions across Webhooks by Zapier, Airtable, Brevo, WhatsApp Notifications, and Microsoft Outlook. Create and update records when submission received, lead fields captured, or webhook payload mappedβso you can create contact records, add to your mailing list, and notify sales owners without manual lead entry.
How this automation accelerates lead follow-up
When new lead magnet submissions arrive, delayed response can lose high-intent prospects. This automation catches webhook payloads, creates and updates contact records, and notifies owners instantlyβso your team can respond while interest is highest.
Webhooks by Zapieror swap with your favorite app
2.Create Record
Integrate Airtable and database tools to create a new contact record and set initial status to pending qualification.
Airtableor swap with your favorite app
3.Add or Update Contact
Integrate Brevo and mailing list tools to add the contact, map identity fields, and set the double opt-in attribute.
Brevoor swap with your favorite app
4.Send message
Integrate WhatsApp Notifications and messaging tools to send a lead summary and share a link to the new Airtable record.
WhatsApp Notificationsor swap with your favorite app
5.Send email
Integrate Microsoft Outlook and email delivery tools to send the lead magnet PDF using the recipient email and name.
Microsoft Outlookor swap with your favorite app
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Accelerate pipeline growth with automated lead capture, lead routing, and follow-up outreach
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
See how teams are automating with Zapier (and loving it!)
Without Zapier, we would have needed well over 100 employees today just to do what we're doing. We would have been out of business by now.
David Laderberg, VP of Sales
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Marcelo Lebre, Co-Founder
Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.
Raphael Bochner, Founder and CIO
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Rishi Shah, CEO and Co-Founder
We don't just want to patch holes; we want to build scalable, future-proof systems. Zapier is helping us do that.
Allen Lai, Head of Customer Experience
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Jacob Sirrs, Marketing Operations Specialist
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