1.Catch incoming lead payload
Integrate Webhooks by Zapier and webhook parsing tools to parse submission details and identify the new lead fields to capture lead data.
Create new lead record and notify sales reps
Automatically catch incoming lead submissions across Webhooks by Zapier and Google Sheets and Gmail. Create sheet rows and notify sales reps when submission received, payload contains new lead, or submission ID detectedβso you can speed up follow-up, reduce manual reporting, and act on leads immediately without manual follow-up.
How this automation accelerates your lead follow-up
When incoming lead submissions land in a webhook, delays can slow routing to sales and reduce conversion chances. This automation catches payloads, creates worksheet rows, and sends notification emailsβso your team responds fast without manual follow-up.
Webhooks by Zapieror swap with your favorite app
2.Creates spreadsheet row
Integrate Google Sheets and spreadsheet mapping to create a new worksheet row and write lead contact fields to record new submissions.
Google Sheetsor swap with your favorite app
3.Send sales notification email
Integrate Gmail and email distribution tools to send a plain-text alert with lead details and a row link to notify sales immediately.
Gmailor swap with your favorite app
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Explore all lead generation automations
Accelerate pipeline growth with automated lead capture, lead routing, and follow-up outreach
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
See how teams are automating with Zapier (and loving it!)
Without Zapier, we would have needed well over 100 employees today just to do what we're doing. We would have been out of business by now.
David Laderberg, VP of Sales
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Marcelo Lebre, Co-Founder
Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.
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Rishi Shah, CEO and Co-Founder
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Allen Lai, Head of Customer Experience
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