1.Monitors new form submission
Integrate Instapage and landing page capture tools to detect a new form submission and start the lead workflow to capture lead details.
Create new lead and email alert for sales
Automatically capture new form submissions on Instapage across Instapage, Formatter by Zapier, Gmail, and HubSpot. Send email alerts when form submissions arrive, lead forms get submitted, or landing leads appearβso you can notify sales, create or update CRM contacts, and normalize fields without manual lead routing.
How this automation alerts your sales team to new leads
When new form submissions arrive, leads can wait and deals can slip. This automation normalizes fields and creates or updates contacts and sends email alertsβso your team can act on leads the same day.
Instapageor swap with your favorite app
2.Normalizes lead fields
Integrate Formatter by Zapier and data formatting tools to clean and map incoming fields to normalize phone and prepare the payload.
Formatter by Zapieror swap with your favorite app
3.Sends email notification
Integrate Gmail and notification tools to compose a plain-text alert and send it to internal recipients with lead snippets.
Gmailor swap with your favorite app
4.Creates or updates contact
Integrate HubSpot and CRM tools to match by email and save a contact record to create or update lead details.
HubSpotor swap with your favorite app
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Explore all lead generation automations
Accelerate pipeline growth with automated lead capture, lead routing, and follow-up outreach
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
See how teams are automating with Zapier (and loving it!)
Without Zapier, we would have needed well over 100 employees today just to do what we're doing. We would have been out of business by now.
David Laderberg, VP of Sales
Without having automation, we would have to at least be double our size. Doubling is a bit of a euphemism β I think we would have died or fallen back into oblivion.
Marcelo Lebre, Co-Founder
Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.
Raphael Bochner, Founder and CIO
Zapier gives us unlimited flexibility and creativity. With Zapier, you're like an artist with a blank canvas. I don't know what we'd do without it.
Rishi Shah, CEO and Co-Founder
We don't just want to patch holes; we want to build scalable, future-proof systems. Zapier is helping us do that.
Allen Lai, Head of Customer Experience
We've been able to scale our operations while staying lean. Zapier lets us do more without needing more people.
Jacob Sirrs, Marketing Operations Specialist
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